Archive for the ‘Creative’ Category

5 ways to leverage your brand in direct mail

It used to be that only really huge companies cared about branding. It seemed to be a luxury, requiring a big investment. But now we all have brands to protect – right down to the individual “personal brand” that people develop to advance their careers. A brand is more than a logo, color choices or …

7 key creative concepts for great results

First off, a rant. Direct mail isn’t just advertising; it’s a sales tool. There are less expensive ways to brand your product or service. Your direct marking creative should sell. I’d rather have black and white copy that sells than a 3-D hologram mailer that talks… but doesn’t sell. Thanks, I feel a little better. …