Archive for the ‘Tracking and Measurement’ Category

Is there a way to spend less and sell more? – Part II

In Part I, I introduced the concept of spending less to make more sales with your direct marketing or direct mail program. So much for the 20,000-foot view: in Part II, I’m giving away more free ideas to make it happen. Seek efficient production and fair prices. Next take a look at what you’re sending out …

Is there a way to spend less and sell more? – Part I

It’s budget planning season. Maybe if you’re lucky you’ve already made your way through it. Many of our clients and colleagues are in the process of planning their 2012 direct marketing budgets right now. In the process an important question usually surfaces… Is there a way to spend less and sell more? In my experience, …

Should QR codes be on your direct marketing pieces?

QR codes are quickly coming into the mainstream and are a popular topic of discussion among marketers. This is driven by the explosive growth in smartphone adoption and the rapid growth of the mobile web. A study from Mobio Identity Systems cited by the Biz Report tracked an increase in QR barcode scanning of 1,200% from Q3-Q4 …

Tracking DM Results: The Proof is in the Pudding

Your boss and every member of your company’s management team want to know how your direct marketing programs perform. Are you tracking your direct marketing results well enough to give them all the answers they need? A reliable tracking and measurement process leads to refinements that create stellar results from a direct marketing program over …